The pgLang for Light Phone model, available in a limited drop of 250, is a collaboration with tech company Light
Kendrick Lamar, May 2023 (Arturo Holmes/MG23/Getty Images for The Met Museum/Vogue)
Kendrick Lamar and Dave Free’s company, pgLang, has designed a cellphone in collaboration with tech company Light. A limited drop of 250 phones will be available for purchase at pgLang’s website on November 2.
pgLang shared a brief video introducing the pgLang for Light Phone, which doesn’t include a web browser or color interface and is marketed as a less distracting alternative to the modern cellphone. Watch the clip below.
Lamar and Free founded pgLang in 2020, describing it as a “multi-lingual, at service company.” This month, the brand rolled out a Chuck 70 sneaker with Converse as part of a collaboration titled Driven by Luck, which debuted alongside visuals featuring Baby Keem and Dominic Fike.
This article was originally published by Pitchfork.com. Read the original article here.