Netflix, now with advertising to sell, has swooped in to take the traditional CBS slot capping off the traditional broadcast upfront week in May. The streaming giant, which rolled out an advertising tier in November, will host ad buyers at the Paris Theater in New York on May 17. CBS parent Paramount Global, which had
Upfronts
Warner Bros Discovery has enlisted measurement firm VideoAmp to track ad campaigns across screens for the company’s network and brand portfolio, which spans sports, news, lifestyle and entertainment. An announcement of the companies’ agreement said it followed the completion of a “first-of-its-kind test-and-learn” process designed to turn up alternative ways to gauge video ad performance.
On the eve of the 2022 Upfronts, broadcast networks cancelled more than a dozen series, adding to a long list of TV shows that have ended in the past year, are about to wrap or are going dark in 2023. The gallery above contains a compendium of the cancellations going back to August 2021, including