Netflix, now with advertising to sell, has swooped in to take the traditional CBS slot capping off the traditional broadcast upfront week in May. The streaming giant, which rolled out an advertising tier in November, will host ad buyers at the Paris Theater in New York on May 17. CBS parent Paramount Global, which had
streaming advertising
Netflix has batted down a report about aggressive moves in its rollout of a cheaper ad-supported tier as “speculation.” The Wall Street Journal, citing unidentified ad buyers who have been meeting with Netflix in recent days, reported that the company plans to charge a CPM (meaning the rate for advertisers to reach 1,000 viewers) of $65. That