Sports

Fox will hold its 2024 upfront event on Monday, May 13, returning to the Hammerstein Ballroom at The Manhattan Center, and hosted by president of Advertising Sales, Marketing and Brand Partnerships, Jeff Collins. The company said it will unveil new content and “data- and tech-enhanced capabilities that span the entire Portfolio, ensuring clients can transact
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UPDATED with latest: With this year’s Super Bowl likely to draw over 100 million sets of eyeballs, advertisers not being shy about buying ads, even at a record $7 million per 30-second spot. And, as usual, they’re not waiting for the big game to put them on display. The major big-ticket spots out featuring the
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Volkswagen of America is marking 75 years in the U.S. with a Super Bowl ad featuring Herbie the Love Bug and a swirl of other pop-culture highlights. The 60-second commercial (watch an extended 2-minute version above) will air during the third quarter of Sunday’s game on CBS and also on the Spanish-language telecast on Univision.
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EXCLUSIVE: Europe’s public broadcasters are swinging for the fences with the launch of a free streaming service, Eurovision Sport. Organized by the European Broadcasting Union (EBU), the alliance of pubcasters in Europe, the new streamer hits over 50 markets today. The EBU claims it will be a gamechanger for viewers and rights holders. A handful
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The Kansas City Chiefs new post-season promotional trailer spoofs Hallmark rom-coms — but it sneaks in multiple references to the Taylor Swift and Travis Kelce romance. The trailer, called “Falling for Football,” follows a football fan (Hallmark leading man Tyler Hynes) who meets cute with fellow Hallmark mainstay Janel Parrish. The set-up follows a typical
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Jackson Mahomes, whose sideline antics have annoyed, outraged, and delighted football fans in the Kansas City area, has had three felony charges against him dropped. The younger brother of Kansas City Chiefs quarterback Patrick Mahomes, Jackson had the three charges dismissed by a judge at the request of the prosecution on Wednesday, according to Johnson
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Jimmy Kimmel is defending himself from the accusations thrown by NFL star Aaron Rodgers. The New York Jets quarterback suggested the ABC late-night show host would appear on a list set to be released soon of associates linked to Jeffrey Epstein. Kimmel was having none of that and took to social media to call Rodgers
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