EXCLUSIVE: Barbie may have beat her late-summer rival, Oppenheimer, at the box office but in a face-off in homes, the man in the soft-brimmed hat wins — as far as premiere weekends go. Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window for the Universal
Samba TV
The season one finale of Disney+/Lucasfilm’s Obi-Wan Kenobi drew a 5-day Wednesday through Sunday audience of 1.8M U.S. households, which is 20% higher than the Wednesday through Sunday 5-day pull for The Book of Boba Fett finale which clocked 1.5M U.S. households. This comes from Samba TV which measures streaming viewership in 3M U.S. terrestrial TV households