Today, Universal/Blumhouse’s Five Nights at Freddy‘s is clocking past the $100M domestic mark, a box office milestone for the studio when it comes to its experimental theatrical day-and-date releases on its Peacock streaming service. That’s not only the highest that Uni has seen from a pic that’s been distributed via such means at the box
Marketing
‘Barbenheimer‘ was completely unexpected, but the studio behind Barbie gladly leaned in, said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures, calling the unusual double-feature frenzy one of a few unforseen and welcome twists while rolling out the Greta Gerwig’s blockbuster. “That was absolutely a surprise to us. But one that we found
“No one is really creating original sci-fi blockbusters anymore, it’s an endangered species.” Such was the wise insight from Gareth Edwards at the special screening of his latest movie The Creator last week. This from a filmmaker who has run the gamut from the half-million-budgeted 2010 indie Monsters to the $265 million-budgeted, billion-dollar-plus grossing Rogue
EXCLUSIVE: With the new animated version of Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount has vibrantly revived the near 40-year-old Kevin Eastman and Peter Laird-conceived comic IP for another generation: As the pic barrels toward $100M at the global box office, Deadline hears from sources that the Teenage Mutant Ninja Turtles brand is heading toward $1 billion+
Giant theater chain AMC Entertainment has promoted Ellen Copaken to SVP Marketing, effective immediately. She was also appointed to sit on the company’s management executive committee. Copaken joined AMC in February of as VP, Growth Strategy, and led the exhibitor’s AMC Perfectly Popcorn launch in more than 2,600 Walmart stores (and Walmart.com) ), delivering “sales
Hot dogs aren’t on the menu. Snoop Dogg is on the menu – and on the marquee. Jack in the Box has opened a pop-up restaurant named after venerable rapper Snoop Dogg. The restaurant is open in Inglewood during the Independence Day holiday weekend, closing on July 2. The venue is named Dogg in tha
Several times in recent years, Sony has used the Cannes Film Festival to promote a key upcoming title, despite the movies not officially being involved in the event — see Hotel Transylvania 3: Summer Vacation in 2018, 2017’s The Emoji Movie and 2016’s The Angry Birds Movie. This year, the marketing team pulled out the
While streamers typically get by on thrifty marketing budgets, pushing content largely on their menus, most motion picture studios, like Universal, still have all the superpowers in the world to blast a movie out of a canon. But here’s something to keep in mind as we detail Universal’s promo playbook below in propelling Illumination/Nintendo’s Super
It was close, but five-time Masters champion Tiger Woods made the Masters cut Saturday for the 23rd consecutive time. That ties him with Fred Couples and Gary Player for the tournament’s longest streak. Woods needed Justin Thomas or South Korea’s Sungjae Im to post a bogey (one stroke over par) to make the cut. Thomas
The World Wrestling Entertainment (WWE) apologized today for using an image of concentration camp Auschwitz in a video hyping a match. The WWE video used the camp image with audio of wrestler Dominik Mysterio pretending to be a criminal incarcerated in the facility. “We had no knowledge of what was depicted,” said a WWE statement
The power of a wide theatrical release was realized this weekend by streamer Amazon in its pivot back to the big screen with MGM/United Artists Releasing’s Creed III. It easily minted the best opening ever for the Seattle-based parent, as well as for the Rocky franchise, with $58.6M domestic, $100.4M worldwide. While Amazon has snapped
UK TV history will be made tonight when an aid appeal seeking donations to help the Turkey-Syria earthquake disaster airs across 29 channels, narrated by Daniel Craig. Channel 4 has brought together media owners ITV, UKTV, Channel 5, Sky, STV, Warner Bros. Discovery and Ocean Outdoor for the appeal, which will run for 90 seconds
With this year’s domestic box office expected to rise to $9 billion, of course the major Hollywood studios are taking Super Bowl LVII ad spots seriously. The big game, which last year attracted 112 million viewers, remains an enormous bullhorn when it comes to drawing attention to your tentpole movies — and this year, starting
In an age of streaming and Covid concerns when many older-skewing dramatic films find their way safely into homes, Sony Pictures rolled the dice on the Tom Hanks drama A Man Called Otto. It grossed $15.3 million in its third–weekend wide expansion over the four-day MLK weekend, well surpassing its $8M projection. The result surprised
EXCLUSIVE: James Wan has been labeled by fans for being responsible for killer doll movies, specifically his Conjuring franchise spinoff, Annabelle. “It’s funny, I really hadn’t done that yet,” says the horror auteur. And that was his prime reason to create M3GAN with screenwriter Akela Cooper. “In my previous doll movies — they don’t kill
EXCLUSIVE: Buttressing the $441.6M global opening of Avatar: The Way of Water this past weekend –the 11th best ever– is a curated promo partner campaign assembled by Disney; a lineup that reflects the eco-friendly and technologically advanced sensibilities of the James Cameron directed epic. All in, the value of media which advertisers paid for here
The Queen of Christmas, whom even mighty Dolly Parton won’t challenge for that title but the U.S. government refuses to acknowledge, will be appearing at the 96th Macy’s Thanksgiving Day Parade, Nov. 24, it was announced today. Mariah Carey will appear around noon ET to perform — wait for it — “All I Want for
The fruits of Disney’s industry-reported $100M+ promotional partner campaign on Black Panther: Wakanda Forever have been yielded, not just in a November U.S./Canada box office opening record of $181.3M and 12.7M admissions but in stoking a diverse range of demographics including Black, Latino/Hispanic and older women to cinemas in droves this past weekend. The media