The e-auction’s over, and became clear yesterday, Viacom18 is the big winner of Indian Premier League cricket rights. The company bagged digital rights in India for 410 games over the next five years for $2.6B and today followed up with the international rights for three of the other big cricketing nations — Australia, South Africa
IPL
Viacom18 has bowled out the opposition and caught the sought-after streaming rights to the Indian Premier League cricket tournament. The company paid a cool 205B rupees ($2.6B) for the India, which cover the next five years, according to The Times of India. In a streaming market as competitive as India’s, the online IPL deal will