Roadside Attractions’ faith-based family comedy Family Camp opened to $1.42 million and is no. 9 of the top 10 ten this weekend on 854 screens. One of the strongest indie openings this year, the film saw a release campaign led by WTA Media lean heavily into the faith-based audience with strong grassroots marketing to churches
Family Camp
It’s one of busiest opening weeks in some time for indie releases with Neon (Pleasure), Bleecker Street (Montana Story), IFC Midnight (The Innocents) and Roadside Attractions (Family Camp) in theaters — even as the imminent closure of the Landmark Pico underscores just how arthouses are struggling to win back core demos. Also out, Grasshopper Films