When Warner Bros Discovery CEO David Zaslav wanted to make a forceful first impression at the company’s upfront last spring, he used words designed to dazzle the audience of ad buyers. The newly merged company, he declared, would now stand “shoulder-to-shoulder” with the broadcast networks in terms of scale and reach. Three decades after Fox
Broadcast Networks
The CW is about to enter a new ownership era, as local TV giant Nexstar Media Group has confirmed a pending deal to acquire a 75% stake in the 16-year-old broadcast operation. Warner Bros Discovery and Paramount Global will each retain a 12.5% ownership interest in the CW and will continue to produce scripted content