In another 48 hours, we’ll know if it worked—the Oscar show’s Audience Replacement Therapy. Almost inevitably, total viewers for Sunday night’s Academy Awards telecast on ABC will rise from last year’s pathetic 10.4 million. The bar is very low, and other recent awards shows—the Emmys, SAG, Critics Choice—have all caught a bounce. For the Oscars
Academy of Motion Picture Arts and Sciences
Editor’s note: Mooky Greidinger is CEO of the world’s second-largest exhibitor, Cineworld, which also owns Regal in the U.S. A staunch supporter of the theatrical experience, Greidinger grew up in the industry and is avowedly passionate about the movie business. But as Oscars weekend arrives, he is confounded by the Academy of Motion Picture Arts